CHIEF EXECUTIVE OFFICER
Kaleth O. Wright
18th CHIEF MASTER SERGEANT OF THE AIR FORCE (RET)
Kaleth O. Wright is the Chief Executive Officer for the Air Force Aid Society. In this role, he oversees an annual budget of $20 million and manages an endowment of more than $140 million. A 32-year veteran of the United States Air Force, Kaleth led multiple organizations concluding as the 18th Chief Master Sergeant of the Air Force where he served as the senior advisor to Chief of Staff on all issues impacting over 600,000 Total Force Airmen.
As a dynamic, engaging and motivating speaker, Kaleth has delivered over 200 keynote addresses to audiences across the globe. He has over 10,000 hours teaching, coaching and providing leadership expertise to both individuals and audiences ranging from first-line supervisors to C-Suite executives. He has extensive experience in international leadership and development where he has championed leadership programs for 17 partner nations, as well as legislative affairs where he has worked with Congress to enhance quality of life policies and programs for service members and their families.
Kaleth earned his B.S. in Business Management from the University of Maryland (Global Campus), an MBA from the University of Phoenix, and has studied executive leadership at such distinguished programs as the University of Virginia’s Darden School of Business, Harvard’s Kennedy School of Government’s Center for Public Leadership, Cornell University’s SC Johnson College of Business, Howard University’s School of Business, as well as the Center For Creative Leadership and the DOD’s National Defense University.
CHIEF OPERATING OFFICER
CHIEF MASTER SERGEANT JOHN A. FARRELL III, USAF (RET)
CMSgt John A. Farrell III (Ret) entered the U.S. Air Force (USAF) in 1978. He served in many positions and assignments throughout his 26-year USAF career, including working for 10 years as a First Sergeant within the Air Education and Training Command (AETC), and on the AETC Inspector General’s team. After leaving active duty, he worked for several Fortune 500 companies as a Human Resources executive. In May 2016, he was hired as the Director of Human Resources for the Society and assumed his current position as the Chief Operating Officer in January 2021. As part of the executive leadership team, he is responsible for managing the Society’s program portfolio and budget.
CHIEF FINANCE OFFICER
Colonel Sidney R. Heetland, USAF (Ret)
Colonel Sidney “Sid” R. Heetland (Ret) Entered the US Air Force periods after graduating from Coe College in Cedar Rapids, IA in 1976. He held a wide variety of assignments within the Comptroller field with extensive experience in Budget and Analysis responsibilities at base, F-16 and F-22 System Program Offices, MAJCOM, HQ USAF, USSOCOM and the Joint Staff. Prior to his retirement from active duty Air Force service in 2006, Sid served as the CFO for the Air Force Services Agency responsible for all USAF Non-appropriated Funds and managing an investment portfolio of over $850 million. He is a 1997 graduate of the Air War College. He joined Air Force Aid Society in October 2006 as Chief Financial Officer. As part of the Executive Staff team, he oversees all financial aspects of running the Society, including management of an investment portfolio of more than $180 million.
CHIEF COMMUNICATIONS AND DEVELOPMENT OFFICER
Latoya Crowe is the Chief, Communications and Development Officer for the Air Force Aid Society. Latoya is an accomplished strategic communication, marketing, and fundraising executive with over 20 years of experience working with for-profit and nonprofit organizations across various Fortune 500 companies. In her current role, she is responsible for directing the organization’s marketing, communications, development, and fundraising initiatives. She oversees mid and major-level gift cultivation, solicitation, stewardship, and building collaborative partnerships to advance planned and corporate giving. Latoya’s previous experience includes management consulting, as well as various mid to senior-level roles within higher education, energy, utility, aviation, automotive, healthcare, and government organizations. Latoya volunteers on various nonprofit boards. Latoya comes from a family committed to military service. Her family has served in all branches of the Armed Forces, including her grandfather who served in the Navy during World War II, and her sister who is an Air Force veteran.
CHIEF PEOPLE OFFICER
Janet “Jan” Duckworth serves as the Chief People Officer for the Air Force Aid Society. Jan began her career at HQ AFAS as the Administrative Assistant for the Chief Operating Officer. Throughout her years at the Society, she worked closely with the Department of the Air Force and in various roles at AFAS, such as Family Income Management, Emergency Assistance Casework and administering the Youth Employment Skills program. In Jan’s former position as Senior Emergency Assistance caseworker she provided guidance to AFAS base representatives who assist Air Force members with financial emergencies, worked closely with base project officers during the Air Force Assistance Fund campaign, supported the HQ AFAS social media team and assisted the HQ AFAS management staff. The daughter of an Air Force CMSgt (Ret), Jan understands the Air Force way of life and the unique challenges of being an Air Force dependent and now an Air Force mom as Jan’s youngest daughter is currently serving in the USAF.